{"id":20675,"date":"2026-01-30T18:09:47","date_gmt":"2026-01-30T17:09:47","guid":{"rendered":"https:\/\/rema-tiptop.de\/?p=20675"},"modified":"2026-01-30T18:14:33","modified_gmt":"2026-01-30T17:14:33","slug":"rema-tip-top-becomes-main-sponsor-of-the-holzem-twins-in-the-adac-gt-masters","status":"publish","type":"post","link":"https:\/\/rema-tiptop.de\/en\/rema-tip-top-becomes-main-sponsor-of-the-holzem-twins-in-the-adac-gt-masters\/","title":{"rendered":"REMA TIP TOP Becomes Title Sponsor of the Holzem\nTwins in the ADAC GT Masters"},"content":{"rendered":"

Poing near Munich, January 30, 2026. REMA TIP TOP AG is the new title sponsor of\nGerman racing twins Juliano and Sandro Holzem. The 21-year-old athletes from Koblenz compete for Schubert Motorsport in the prestigious ADAC GT Masters series. By sponsoring these drivers, the global systems provider for industrial and workshop solutions is sending a clear signal for sustainable talent development and technical expertise in performance-oriented motorsport. The season opener will take place from April 24 to 26, 2026, at the Red Bull Ring in Spielberg, Austria.<\/strong><\/p>\n

Motorsport offers a suitable stage on which to convey REMA TIP TOP's brand values.\nPrecision and absolute confidence in technology are essential both on the racetrack and in\nindustrial facilities or safety-critical maintenance processes. The Holzem twins come from\nprofessional karting, where they achieved victories, podium finishes, and top placings in\nnational series. Since 2025, they have been competing together in the GT3 series, which\nattracts hundreds of thousands of spectators to the racetracks every year and reaches an\ninternational TV audience in over 100 countries.<\/p>\n

\"Motorsport at this level is the ultimate endurance test for people and technology. At the same\ntime, a failure represents the 'worst-case scenario'\u2014on the racetrack just as with our industrial\ncustomers,\" explains Michael Lorig, CEO of REMA TIP TOP AG. \"In Juliano and Sandro\nHolzem, we have two young, ambitious athletes who embody the exact dynamism and\nprecision that our products stand for worldwide. We see this partnership as a great opportunity\nto strengthen our brand presence globally and showcase REMA TIP TOP to our employees\nand B2B customers in a highly emotional environment\"<\/p>\n

The cooperation includes comprehensive branding of the race car, the team truck, team\nclothing, and pit equipment. The commitment is accompanied by exclusive events and content\nformats. The sponsorship is deliberately focused on promoting young talent. In addition to their\nsporting performance, the decisive factors for the Holzem twins were their recognizable\ndevelopment potential, their professional approach to work, and their alignment with the\ncompany\u2019s values.<\/p>\n

\"We don't see sponsorship as logo placement, but as a living partnership,\" adds Magdulin\nAbbas, Head of Global Marketing at REMA TIP TOP. \"Motorsport allows us to make our brand\nvalues tangible \u2013 emotionally, credibly, and internationally scalable. The Holzem twins are the\nperfect ambassadors\". REMA TIP TOP aims to increase brand awareness worldwide while\ncreating a high-quality B2B platform for customers, partners, and employees that authentically\nreflects its technical values.<\/p>\n

The two drivers are also looking forward to the collaboration with optimism. \"REMA TIP TOP,\nas our main sponsor, provides us with the necessary stability to continue our athletic\ndevelopment and take the next step in the ADAC GT Masters,\" says Sandro Holzem. \"In GT3\nracing, precision determines success \u2013 in the cockpit just as much as with the technology in\nthe background. This shared understanding connects us, and we look forward to validating this\npartnership with performance on the track\". His brother, Juliano, is also looking forward to the\nseason opener with great anticipation. \"Seeing the race car in the REMA TIP TOP design live\nfor the first time is something special. Now it is time to consistently implement this strong overall\npackage on the sporting side as well\". In their GT Masters debut season in 2025, the twins\nfinished the championship in an excellent fifth place overall with 143 points \u2013 only twelve points\naway from a podium spot in the overall standings. They will be competing in the BMW M4 GT3\nEvo.<\/p>\n

The collaboration will be publicly visible for the first time at the season opener of the ADAC GT\nMasters 2026 from April 24 to 26 at the Red Bull Ring \u2013 both on the racetrack and via the\naccompanying social media channels. The racing calendar for the 2026 ADAC GT Masters\nseason includes the following stops:<\/p>\n