Poing near Munich, January 30, 2026. REMA TIP TOP AG is the new title sponsor of German racing twins Juliano and Sandro Holzem. The 21-year-old athletes from Koblenz compete for Schubert Motorsport in the prestigious ADAC GT Masters series. By sponsoring these drivers, the global systems provider for industrial and workshop solutions is sending a clear signal for sustainable talent development and technical expertise in performance-oriented motorsport. The season opener will take place from April 24 to 26, 2026, at the Red Bull Ring in Spielberg, Austria.
Motorsport offers a suitable stage on which to convey REMA TIP TOP's brand values. Precision and absolute confidence in technology are essential both on the racetrack and in industrial facilities or safety-critical maintenance processes. The Holzem twins come from professional karting, where they achieved victories, podium finishes, and top placings in national series. Since 2025, they have been competing together in the GT3 series, which attracts hundreds of thousands of spectators to the racetracks every year and reaches an international TV audience in over 100 countries.
"Motorsport at this level is the ultimate endurance test for people and technology. At the same time, a failure represents the 'worst-case scenario'—on the racetrack just as with our industrial customers," explains Michael Lorig, CEO of REMA TIP TOP AG. "In Juliano and Sandro Holzem, we have two young, ambitious athletes who embody the exact dynamism and precision that our products stand for worldwide. We see this partnership as a great opportunity to strengthen our brand presence globally and showcase REMA TIP TOP to our employees and B2B customers in a highly emotional environment"
The cooperation includes comprehensive branding of the race car, the team truck, team clothing, and pit equipment. The commitment is accompanied by exclusive events and content formats. The sponsorship is deliberately focused on promoting young talent. In addition to their sporting performance, the decisive factors for the Holzem twins were their recognizable development potential, their professional approach to work, and their alignment with the company’s values.
"We don't see sponsorship as logo placement, but as a living partnership," adds Magdulin Abbas, Head of Global Marketing at REMA TIP TOP. "Motorsport allows us to make our brand values tangible – emotionally, credibly, and internationally scalable. The Holzem twins are the perfect ambassadors". REMA TIP TOP aims to increase brand awareness worldwide while creating a high-quality B2B platform for customers, partners, and employees that authentically reflects its technical values.
The two drivers are also looking forward to the collaboration with optimism. "REMA TIP TOP, as our main sponsor, provides us with the necessary stability to continue our athletic development and take the next step in the ADAC GT Masters," says Sandro Holzem. "In GT3 racing, precision determines success – in the cockpit just as much as with the technology in the background. This shared understanding connects us, and we look forward to validating this partnership with performance on the track". His brother, Juliano, is also looking forward to the season opener with great anticipation. "Seeing the race car in the REMA TIP TOP design live for the first time is something special. Now it is time to consistently implement this strong overall package on the sporting side as well". In their GT Masters debut season in 2025, the twins finished the championship in an excellent fifth place overall with 143 points – only twelve points away from a podium spot in the overall standings. They will be competing in the BMW M4 GT3 Evo.
The collaboration will be publicly visible for the first time at the season opener of the ADAC GT Masters 2026 from April 24 to 26 at the Red Bull Ring – both on the racetrack and via the accompanying social media channels. The racing calendar for the 2026 ADAC GT Masters season includes the following stops:
- Red Bull Ring – April 24 to 26
- Circuit Zandvoort – May 22 to 24
- DEKRA Lausitzring – June 19 to 21
- Nürburgring (as part of the ADAC Truck Grand Prix) – July 10 to 12
- Salzburgring – September 4 to 6
- Hockenheimring – October 9 to 11
